Department of Economic Development

The 2025 Taipei Lunar New Year Festival, celebrating its 30th anniversary, connected 10 prominent festive business districts, including Dihua Street, Huayin Street, Taipei Main Station, and the rear station area, through a wide range of promotional initiatives. This year, Dihua Street became the first-ever “smoke-free New Year market,” a change designed to improve visitors' comfort and experience. The event ran until January 27, 2025.

The Taipei City Market Administration Office organized the 2025 Taipei Traditional Market Festival, themed around the “Snack Olympics.” The event brought together numerous vendors to participate in a series of promotional activities and the “Best Stall in the Nation” competition. The main event attracted over 60,900 visitors and generated a total revenue of NT$5,052,135, further showcasing the vitality of Taipei’s traditional markets.

The Taipei International Food Festival this year featured a series of events ranging from the popular burger fair at the 2025 Burger Carnival to 2025 Taipei Restaurant Week, where over a hundred restaurants, including Michelin-recognized establishments, offered exclusive set menus. Through public–private partnerships, the festival jointly promoted Taipei’s distinctive culinary scene. The event ran until September 30.

In response to the central government’s NT$10,000 cash handout initiative, the “Go Taipei, go shopping!” campaign was launched to stimulate consumption. Shoppers who spent NT$200 or more in Taipei could register for a chance to win from over 10,000 prizes, including shares of TSMC stock and NT$10 million in cash, with a total prize value of NT$30 million. The campaign ran until March 8, 2026.